Lindsey Shaw helps medical aesthetic practices grow through operations and leadership

Lindsey Shaw, vice president of medical aesthetics at Lifted Logic, is using 20 years of healthcare administration experience to advise medical aesthetic practices on growth, staffing, financial planning, and patient experience. Her profile highlights how her hospital, consulting, and ownership background shapes her approach as the sector faces tighter regulation and crowded competition.

Why it matters: - Medical aesthetic practices are facing heavier competition and more regulatory pressure. - Lindsey Shaw’s background across hospital administration, consulting, and practice ownership gives her a broad playbook for improving operations and leadership. - Her work touches the areas that most directly affect growth: staffing, finances, workflows, compliance, and patient experience.

What happened: - Influential Women profiled Lindsey Shaw as vice president of medical aesthetics at Lifted Logic. - Shaw advises medical aesthetic practices nationwide through webinars, speaking engagements, and one-on-one consulting. - Shaw also owns Velavia, a boutique medical spa focused on patient experience and high-quality care. - The profile was published on October 27, 2026.

The details: - Shaw has 20 years of experience in healthcare administration and has focused on medical aesthetics since 2017. - Her specialties include operations, finance, human resources, and leadership development. - Shaw began in sports medicine after earning a Bachelor of Science in Athletic Training from Wilmington College. - She later earned a Master of Science in Health and Exercise Science from Miami University. - Shaw is a NATA-certified athletic trainer and holds Ohio athletic trainer licensure. - She is a member of the American Med Spa Association, the National Athletic Trainers Association, and the Ohio Athletic Trainers Association. - Shaw gained leadership experience in the Department of Surgery at Cincinnati Children’s Hospital Medical Center. - In 2017, she moved into private practice and medical aesthetics. - She helped grow a women’s health integrative medicine medical spa into an organization with 40 employees. - She later consulted for multiple practices before joining Lifted Logic in her current executive role. - Shaw uses her own day-to-day experience running Velavia to inform advice on scheduling, team development, budgeting, and patient loyalty. - Shaw’s leadership growth included a mentorship program and a Discovery Insights personality assessment at Cincinnati Children’s, which helped her refine her communication and leadership style. - She says effective leaders motivate teams, practice transparency, and create environments where people feel supported and empowered. - Shaw says honesty, adaptability, and a commitment to her own growth and others’ growth have helped her build strong teams.

Between the lines: - Shaw’s profile is built around a simple message: medical aesthetic practices may improve more by tightening their own operations than by chasing competitors. - Her view suggests that internal discipline, not market watching alone, is becoming a competitive advantage in a crowded field. - She also points to continuing education, collaboration, and mentorship as ways the industry can adapt to evolving rules while raising standards. - Shaw sees market saturation and a complex regulatory environment as major challenges, especially around compounded medications, peptides, and healthcare compliance.

What's next: - Shaw plans to keep focusing on practice growth, leadership development, and operational improvements through Lifted Logic and Velavia. - Her broader emphasis is on helping practices improve team dynamics, customer service, and personalized care. - She sees value in continued collaboration with experienced industry leaders as regulations and expectations keep changing. - Shaw’s community work is also likely to remain part of her public profile, including volunteer efforts with the Heart Mini Marathon, Go Red for Women, Making Strides Against Breast Cancer, the National MS Society, the American Heart Association, the Cincinnati Flying Pig Marathon, and Cincinnati Riverbats Fastpitch. - She also helped plan a salon and spa day for breast cancer survivors.

The bottom line: - Shaw’s profile positions operational rigor and leadership development as core drivers of success in medical aesthetics. - More information